The Objective

The goal of the Gifted & Creative brand is to promote undiscovered local artists by providing a platform that showcases their talent. The most important problem to solve was how to communicate G&C’s creative side, while still looking grounded, professional, and competitive.

Mood Board & Personality Traits

Competitors, goals, and client profiles were all assessed to come up with 8 projected personality traits to aim for in the construction of the brand. Mood boards were created based on these traits to further assist with imagery and color.

Expressive

Personable

Compassion

Inspiring

Versatile

Competitive

Adventurous

Resourceful

Behind the Form

Dynamic shapes & movement were important inspiration points from the beginning of the concept process.