The Objective
The goal of the Gifted & Creative brand is to promote undiscovered local artists by providing a platform that showcases their talent. The most important problem to solve was how to communicate G&C’s creative side, while still looking grounded, professional, and competitive.
Mood Board & Personality Traits
Competitors, goals, and client profiles were all assessed to come up with 8 projected personality traits to aim for in the construction of the brand. Mood boards were created based on these traits to further assist with imagery and color.
Expressive
Personable
Compassion
Inspiring
Versatile
Competitive
Adventurous
Resourceful
Mood Board & Personality Traits
Competitors, goals, and client profiles were all assessed to come up with 8 projected personality traits to aim for in the construction of the brand. Mood boards were created based on these traits to further assist with imagery and color.
