The goal of rebranding Harvest was to position a single person as a larger entity and allow for growth and expansion as a wine brokerage (while still appearing intimate and customer service focused). The brokers at Harvest have a more hands-on approach to their marketing and sales that is centered on the idea of buying local.
Mood Board & Personality Traits
Competitors, goals, and client profiles were all assessed to come up with 8 projected personality traits to aim for in the construction of the brand. Mood boards were created based on these traits to further assist with imagery and color.
Behind The Form
A “bountiful harvest” was the focus during the concept phase. It was important to highlight the idea that Harvest was a go-to source of wine from local vineyards.