The Objective
The goal of rebranding Harvest was to position a single person as a larger entity and allow for growth and expansion as a wine brokerage (while still appearing intimate and customer service focused). The brokers at Harvest have a more hands-on approach to their marketing and sales that is centered on the idea of buying local.
Mood Board & Personality Traits
Competitors, goals, and client profiles were all assessed to come up with 8 projected personality traits to aim for in the construction of the brand. Mood boards were created based on these traits to further assist with imagery and color.
Resourceful
Expert
Playful
Honest
Inviting
Craftsman
Richness
Organized
Behind The Form
A “bountiful harvest” was the focus during the concept phase. It was important to highlight the idea that Harvest was a go-to source of wine from local vineyards.
