NetPositive
BRANDING // LOGO DESIGN
The modern audit experience
NetPositive wanted a modernized approach to a positive utility auditing experience. In an industry full of out-dated traditional methods and mindsets, NetPositive saw that it was time to grow and evolve.
To rise above the competition in an established industry, NetPositive needed a wise and experienced brand that shows they are different from the others, without completely alienating the traditional (and trusted) aspects of industry.
A bold mark
NetPositive’s refreshing approach to utility auditing required a mark that was timeless and appealing to a target audience looking for new solutions without ignoring what’s traditionally known to work for them.
A bold but simple mark was the answer, showcasing NetPositive’s ability to change, adapt and move with the needs of their customers. As technology takes the place of more traditional auditing methods, the brand is built to seamlessly transition from one form of communication to the next, offering a strong identity no matter how or where it’s used.
