Pedal Haus
Branding
Art Direction
Print Marketing
Illustration
Studio: Modly
Pedal Haus Brewery, a long standing staple of the Phoenix area brewing scene, was in need of a branding refresh ahead of their 2024 can launch. My goal was to help them reinvigorate their beer loving audience by focusing on what originally made them great: award-winning traditional European style beers—with an Arizona twist. Together with Modly, we helped Pedal Haus launch their first ever canned series to wild success.
Pedal Haus’ rebrand focused around one crucial tagline—authentic [German] brews, Arizona roots.
Flagship Releases
Limited Release & Special Event Posters
For Pedal Haus’ limited poster releases, we decided it was best to allow these to venture into territory a little outside the parent brand to allow the events/products to speak directly to their individual target audiences more effectively.
